Google Analytics is a service offered by Google that tracks and reports website traffic. It helps to track information about the way visitors interact with our site. The Google launched the service in November 2005. Google Analytics has two additional versions they are Google Analytics Premium which is focussed at enterprise users and Google Analytics for Mobile Apps which deals with usage data from IOS and Android Apps. Google Analytics gives information about how many people are visiting our site which keywords and phrases they are using and how long they are staying on various pages etc.
Google Analytics Features includes
- Data visualization tools including a dash board, scorecards and motion charts, which display changes in data over time.
- Segmentation for analysis of subsets, such as conversion.
- Custom reports
- Email based sharing and communication.
- Integration with other Google products such as Adwords, Public Data Explorer and Website Optimizer.
The basics
Pageviews
Pageviews is the number of times users view a page that has the Google tracking code inserted. It covers all page views. So if a user refreshes a page or navigates away from the page and returns, all are counted as additional page views. The unique page view number counts all the times the page was viewed in an individual session as a single event.
Visits
Visits are also known as sessions. They are the individual periods of time that visitors spend on our site. When a user visits our site for the first time, a new visit and unique visitor both are recorded. If the same user returns to the site, only a new visit is added.It is called as unique visitors. With the help of cookies Google Analytics is able to recognize whether a user has been to the site.
Segments
Segments enable us to analyze data in detail by filtering the results. We can also use segments to compare results between group of visitors.
Landing page
The page which user begins their visit to our site is known as Landing page.
Bounce rate
Bounce rate is defined as a percentage and represents number of visits when users leave our site after viewing only one page.
Visitors flow
The visitors flow report shows how visitors moved through our site from landing page to exit page. It also shows details such as the Geographic location of users, the traffic source etc.
Tracking ID
Tracking ID is a string like code used to tell Analytics which Account and Property to send data to
Google Analytics Reports
1. Mobile Performance Report
The Mobile Performance Report shows how well our site is optimized for mobile and where we need to make improvements. We can also segment the report to see which devices or browsers customers are using to access our site.
2. Traffic Aquisition Report
This report helps us to know whether people are actually clicking on our ads. It also helps us to know whether the guest post that we published earlier is generating any traffic to our websites etc.
3.Content Efficiency Report
This report tracks entrances, page views, bounce rate etc. It also helps us to know about
- Which content is engaging our audience most?
- What type of content is best
- Which content converts readers into customers?
- Which content is shared most by users?
4.Keyword Analysis Report
This keyword analyzes the most popular incoming keywords to our site.It shows conversion rates, page load time for each keyword etc.
5. Landing Pages Report
This report tells about which pages visitors are landing on when they first enter our site. From this report we get an idea about how users are interacting with our site. Users enter our site from different pages. Some will enter in home page URL directly. Some will click on a link shared in twitter feed etc.
6.Bounce Rate v/s Exit Rate Report
Bounce Rate is the percentage of visitors who enter a page and leave the same page without making any conversions. Exit Rate measures the percentage of visitors who browse more than one page on our site before leaving.
Steps in Google Analytics
1. Sign into Google analytics
2. Click the admin button
3. Click on create an account
4. Click on create a property
5. Enter site's name and URL
6. Select industry
7. Select time zone
8. Click on get tracking id
9. Install tracking ID on website
10. Paste the tracking ID in the Analytics and Theme section of the blog
No comments:
Post a Comment