Google is a search engine started by Sergey Brin and Larry Page as a Research Project at Stanford University to find files on the internet. It is an American Multinational Technology Company that specializes in internet related services and products. We usually search for information about(Someone or something) on the internet using search engine Google.
Search Engine Optimization
The process of optimizing content so that it can be displayed as a top result for searches of certain keywords is called as Search Engine Optimization. It is also a process of affecting online visibility of a website in a web search engines results referred to as organic, natural and earned results. It increase traffic to our website.
History
In 1996 Google co founders Larry page and Sergey Brin started an idea of building a search engine and was called as BackRub. In September 1997 Google.com is registered as a domain name. In June 2009 Microsoft released Bing . As search engines came into existence the problem was regarding about the quality of information. According to user queries search engine provides matched keywords. Then came a process called keyword stuffing,in which in order to improve ranking the usage of repeating keywords over and over again was increasing. In addition to this people were using spammy backlinks also.
2000-2002
It was found that page containing large number of inbound links ranks higher.
2003-2004
It came with the" Florida" Update to Googles Algorithm. Site receives penalties for things like keyword stuffing,signaling google's emphasis on solving for the first quality content.
2005
A big year for SEO was 2005. Google united with yahoo and MSN for the Nofollow Attribute to decrease the amount of spammy links and comments on website particularly blogs. In November 2005 Google Analytics was launched. It helps us to track visitors in our website.
2009
Google provided caffeine algorithm change to test the next generation infrastructure. It was made to speed crawling,indexing and hence ranking.
2010
Google introduced a new term called as Google Suggest. When we are typing in a search query to google,it provides suggestion.
Technical terms
Crawling
Crawling refers to the programs that search engines use to scan and analyze websites in order to determine their importance and thus their ranking in the results of internet searches for certain keywords. A process of fetching all the web pages linked to a website. This task is performed by a software called a crawler or a spider(or Googlebot).
Cache
Cache is a snapshot of a webpage that google creates and stores after they have indexed a page. When pages are indexed they are categorized and filed with in Google's indexers.
Index
An index is another name for the database used by a search engine. Indexes contain the information on all the websites that google was able to find. A process of creating index for all the fetched web pages and keeping them into giant database from where it can later be retrieved.
Webmaster
Webmaster gives data about all important SEO aspects of a site such as keywords,links,crawl errors etc
The two types of SEO tactics are:
1.White Hat SEO
2.Black Hat SEO
1.White Hat SEO
An SEO tactic is considered as White Hat if it has the following features:
It conforms to the search engine's guidelines.
It does not involve in any deception.
It ensures that the content a search engine indexes, and subsequently ranks is the same content a user will see.
It ensures that a web page content should have been created for the users and not just for the search engines.
It ensures good quality of the web pages.
It ensures availability of useful content on the web pages.
2.Black Hat SEO
Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing .
An SEO tactic is considered as Black Hat or Spamdexing if it has the following features
Attempting ranking improvements that are disapproved by the search engines and/or involve deception.
Redirecting users from a page that is built for search engines to one that is more human friendly.
Redirecting users to a page that was different from the page the search engine ranked.
Page rank
Page rank is an algorithm used by google search to rank websites in their search engine results
Google Algorithm
Google is centered around enhancing its websearch administrators for online users and by keeping a track of changes in Google's algorithm updates
Keyword Stuffing
Keyword Stuffing is the process of overloading the content or metatags of the webpage with every possible keyword or phrase that relates to the site in many different forms
Keyword metatag
Keyword metatag gives a brief description of the page.Keyword metatag is not used by google since 21 september 2009.
Link Juice
Link Juice refers to the amount of authority or value that one backlink passes to the website it connects with. Link juice is also called link equity.
Hyperlink
A hyperlink is one of the most important element in search engine ranking.Search engines use internal hyperlinks to find other pages in our site.They also use hyperlinks that point to our page from other sites to increase the authority of the sites specified in the external links.
No follow
No follow is an html attribute value used to instruct search engine bots that a hyperlink should not influence the link target's ranking in the search engine's index.
Google Adwords
Google Adwords is an online advertising service developed by google. Here advertisers pay to display brief advertising copy,product listings,and video content with in the Google Adword to web users.
Google Adsense
Google Adsense is a program run by Google that allows publishers in the Google network of content sites to serve automatic text,image,video or interactive media advertisements that are targeted to site content and audience
Pay Per Click
Pay Per Click is a model of internet marketing in which advertisers pay a fee each time one of their advertisements is clicked.It is a way of buying visits to our sites.
Cost per Click
Cost per Click bidding means we have to pay for each click on our ads.
Cost per impression
Cost per impression is defined as the price the advertiser agrees to pay for every thousand impressions received by the advertisement.It is also known as cost per thousand or CPM.It is regardless of whether the ad is clicked or not.It helps to determine Cost Per Click(CPC) and Click Through Rate(CTR).Cost Per Impression is usually used in Internet Marketing.
Google Suggest
Google Suggest provides suggestions to users when they enter a letter or a word in Google's search field.They are automatically shown in a drop down menu.So it is also called as Autocomplete.The suggestions are based on frequently used terms.
Personalised Search Result
When a user performs a search the search results are not only based on relevance of each webpage to the search term but also on which websites the user visited through previous search results is called as personalised search result.
Pogosticking
Pogosticking describes the condition when a user enters on our first webpage from a search engine result page and then exits our page and goes back to search engine result page and they click on next result to a different website.
Subscription
The process of subscribing into the webpages to increase trust value and ranking is called as subscription.
Google Updation
Google panda updation was to reward high quality websites and diminish the presence of low quality websites in google's organic search results.It is related to
1.Content spamming-it is a type of content duplication and is also called as content plagarism.It is a method of copying content.
2.Low quality contents-contents with spelling mistakes,copied contents are called as low quality contents.
3.Thinny pages-pages with very little contents are called as thinny pages.
4.Content mismatching search query-pages that promise to deliver relevant answers if clicked on in the search results but then fail to do so is referred to as content mismatching search query.
Google panda 4.0 updation introduced Digital Millenium Copyright Act
Google Penguin update was launched by google in April 2012 to better catch sites deemed to be spamming its search results and is related to link spamming and link exchange. Link exchange refers to buying and selling of links with money. It is also related to link farming that is to generate links with software. It is designed tp penalize and prevent link spamming.
Comment spamming-there are machines which post irregular comments. The comments posted by these machines are called as spam comments. They provide links to other websites.
Wiki spamming-spamming after registering in wikipedia sites is called as Wiki spamming. They provides advertising links to other sites.
Guest posting-The process of creating content and publishing it on another person's website is called as guest posting.
Google Pigeon Update
It is the code name given to one of google's local search updates. It was released on 2014. It was meant to increase the ranking of local listing in a search.
Parked Domain Update was launched in 2012. The additional domains which we host on our accounts are called as parked domain. They display the same websites as primary domain. In parked domain updation Google avoids websites which lists parked domains.
Exact Match Domain Update was launched in 2012. It prevents poor quality sites from ranking because they had words that match search terms in their domain names.
Piratte Update was introduced in 2012. The contents which are copied from other websites will be removed by means of Digital Millenium Copyright Act(DMCA). It provides an option to file DMCA complaint.
Hummingbird Update was launched in 2013. It is related to semantic searching. It primarly focus on improving the indexing of information rather than sorting through information. It was designed to embody special characteristics of speed and precision.
Rankbrain Update is an artificial intelligence program. It was launced by Google in 2015. Google uses rankbrain to help sort through its search results. Google updates searches based on age,educational qualifications etc of different people in different ways. It provides aid to google to process its search queries through algorithm learning program.
Mobilegeddon Update
Mobilegeddon update is the name given to Google's algorithm update. It gives priority to websites that display well on smartphones and other mobile devices. The websites with good contents even if it is not mobile friendly is ranked first. It is also called as mobilepocalyse, mopocalypse or mobocalypse. It make a significant impact on how company's websites are ranked in search results on smartphones.
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